The Wyoming State Library has launched a hot new marketing campaign to attract new patrons to Wyoming libraries, and the campaign is causing quite a stir in the library community. The campaign puts its own spin on the “mudflap girl” silhouette commonly found on truck mudflaps to draw attention to libraries. Tapping into the state’s truck culture, the campaign attempts to use the “WOW!” factor to make non-library-users realize that they can get a lot more out of Wyoming libraries than just books.
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