Although these examples, and the lessons they provide, are certainly relevant for any organization that participates in social media activities, I am specifically emphasizing academia, and education in general, since that is my field. I have charged Pollak Library’s new Social Media Team with scouring the social web on an ongoing basis to identify and gather together what they consider to be top notch uses of social media so that our team can continue to keep Pollak Library’s own efforts fresh, and also continue to engage and educate our students, librarians, and professors about the potential uses of social media as an academic tool.
I thought that perhaps I should share some of these examples with a wider audience.
Fresno State University, Office of Advising Services
I ReTweeted this video (via @profsivek) a week or so ago, but it is just such a fun, creative, informative piece that I have to include it as my inaugural Roundup example. Plus, I’m a huge fan of NBC’s The Office, so I am just a little bit biased.
The Office of Advising Services is charged with helping Fresno State students wade through the confusion, frustration and complexities of entering college life and jumping through the academic hurdles necessary to obtain a college degree. This video helps demystify these services by informing students about the kind of help they can find through Advising Services, but doing so in a humorous way that will attract and keep student attention. I would love to see some of our campus organizations follow suit.
Pollak Library, Reference & Research Services
This is another one that I ReTweeted this week (via @pollaklibrary), but it definitely deserves sharing again — plus, it’s from my own library. After linking to the video from our Twitter and Facebook accounts this past Wednesday, the video received quite a bit of ReTweet airplay from fellow librarians and academics. According to our stats, this video has, in the past two days, become our highest hitting link since we started tracking click-through rates in August.
I stumbled on this little gem — recorded last year — after taking over the library’s social media efforts. I knew we had a preexisting YouTube channel, but had only really seen our basic instructional videos. I was delighted to discover this fun engaging student perspective (made by students) on Reference Desk services.
I cannot take any credit for this example; it pre-dates my employment. I have to give credit to my creative coworker, Will Breitbach, Pollak Library’s head of Library Instruction, and the talented Communications students who made this great video. I am simply using the library’s expanded social media reach to repurpose and promote existing relevant content.