Is your library or non-profit using social media? If so, why and how are you using it? Simply as another channel for news? Or do you try to use it to enhance your services and materials? How about community? Are you using social media to educate and engage more with your patrons, or to reach potential new patrons? How are you deciding which social channels to use?
And if your organization is part of a larger academic community, how do you factor your role and duties as educators into your social media efforts?
Since September of last year, my Pollak Library colleagues and I have been tackling these very questions. These are the tasks, tools, channels and priorities we have mapped out so far. I presented this information to our campus Social Media Working Group in January.