It’s been two years since my library’s Social Media Team defined our social media objectives, and I have a new team makeup this year, so we met last month to reassess our goals — whether or not they still support our organizational mission, and should continue driving our social media focus.
I gave the team several weeks to review and mull over these objectives, and every single member applauded the initial work of their predecessors and voted to not change a thing. So, the Pollak Library at Cal State Fullerton continues to apply this criteria to the selection of social media channels and our social media campaigns.
The Pollak Library’s Social Media Goals
- Interact with library patrons using communication tools they already embrace.
- Provide interactive or appealing content that has an immediate use or starts a conversation.
- Encourage the campus community to use these tools in a way that promotes academic goals and student involvement.
- Provide useful credible content and emphasize new resources or services, in addition to reminding patrons of existing library materials and services (I/M, phone text, 24/7 chat, e-books, etc.).
- Cross-link between services and sources (i.e., Tweeting a subject guide link) to provide different avenues to library material and services.
- Share information and services by making these easily and readily accessible via a variety of communication tools.
- Encourage feedback to determine if we are meeting user needs, and if not, how we can effectively improve.
- Provide patrons with a public feedback and response channel.
- Demonstrate potential academic uses of social media for the campus, instructors, and students.
- Demonstrate to the campus our innovative use of social media and demographic reach.
- Demonstrate responsible and appropriate uses of social media to students.
- Keep abreast of, review, and evaluate new social media tools and uses.
- Recommend those that meet our other Social Media Goals and that might be of value to our patrons.
Drafted February 3, 2010.
Goals photo courtesy of Flickr user Tom Haymes.