At this month’s THATCamp Coordinators’ conference call, one of the other coordinators (sorry, I can’t remember a name, or which upcoming THATCamp) asked me what I did to make THATCamp SoCal 2012 fill up so quickly after registration opened. My response was that I marketed THATCamp SoCal heavily. I promoted it daily across all of my social networks and professional listservs. I asked colleagues from those same networks to heavily promote it among their own circles. I emailed professors that I know. And our enthusiastic supportive associate dean from the College of Humanities and Social Studies sent regular email blasts to his faculty and staff. *I* didn’t do it alone. My networks did it.
But, what about THATCamp newbies, who aren’t quite as connected to the enthusiastic THATCamp alumni network that exists across the social web? Target groups who might not have ever heard of THATCamp? How does one explain the concept and format of THATCamp, and help newcomers decide if it’s worth their time (and often travel expenses) to attend? That is where Storify and digital storytelling can make an impact. The visuals, interactives, and conversations paint a compelling picture for those who don’t know what to expect, or why they should take an interest. And there’s a ton of great content and conversation generated from each THATCamp, which can be easily curated from the social web (don’t forget the #THATCamp hashtag!).
Following is the Storify that I created a few months ago to market THATCamp SoCal. I Tweeted the heck out of it, posted it on our library blog, posted it on Facebook, shared it on Google+ and sent the link in all of my promotional emails. Feel free to use this Storify in your own THATCamp promotional materials.